Synergics

Branding, Video, Web

Synergics had one goal in mind when they approached Lonely Alien: "how can we make sure we stand out in a world where our competition is still installing traditional bare metal servers, while we shifted our focus completely to the cloud?"

Branding & Web

Getting to understand the way Synergics looked at IT services compared to competing companies was the first step for us. This resulted in a fresh new branding the company is carrying to this day. Because Synergics is an “IT company for people“, it’s no surprise we feature their own employees cloud experts, as the embodiment of their way of working.

This project has been led by Jimi Robaer from Lonely Alien with Hannah Cloetens and Elien Averhals as Marketing Executives at Synergics.

One of the pages featuring their own employees as 'cloud experts'

Video

We went with a video-first strategy for much of the rebrand. So far, we have been creating animations, commercials, webinars, webcasts, and explainers that have been used in public and events, online and offline.

These projects have been led by Michael Gykiere and Olivier De Niel from Lonely Alien with Hannah Cloetens and Elien Averhals as Marketing Executives at Synergics.

 

Video announcing the rebrand

 

Commercial about "To the Cloud... and Beyond!"